Why You Should Know YouTube Star Kristin Johns

FYI: She's as home-obsessed as you are.

YouTuber Kristin Johns Speaks Kristin Made
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It all started with one YouTube video: Viewers caught their first glimpse of Kristin Johns in April 2015, as she answered questions about herself while sitting on the edge of her bed. It was a simple enough video, but it helped people instantly connect with her and feel like they know her. These days, they genuinely do, as they've watched her gradually fulfill a dream of hers, developing and launching lifestyle site and shop Kristin Made in September 2018, which brings together her passion for home décor, plants, and beauty.

Originally from Louisiana, Johns attended Florida State University, and it was from her dorm room where she began opening up to the world about herself, her interests, and what she ultimately wanted to achieve. Fast-forward four years later, and the now 24-year-old has built a brand around her name with one goal: to create a sense of community.

“Kristin Made was just a thought in my head for a while,” Kristin Johns tells House Beautiful. “I always wanted to do something bigger than just social media, and I feel like Kristin Made is the culmination of everything that I love, everything that I’m passionate about.”

With more than 600,000 YouTube subscribers, she’s made it her mission from the beginning to cultivate an environment of support and inspiration. “It’s really important to me for people to feel like they are part of a community, part of something bigger, something where they can go to be encouraged and feel inspired,” she explains.

After debuting the idea on her video platform, Johns then translated it into her Los Angeles-based company, which started off with the now internet-famous “Watch Me Grow” shirt.

YouTuber Kristin Johns Speaks Kristin Made - "Watch Me Grow" Shirt
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Designed by Johns herself, it was the introduction to many more products to come—with woven handbags and hair scarves holding a special place in her heart. Through it all, Kristin Made continues to act as an extension of its creator, maintaining a personal touch with customers and followers through unique DIYs, homemade recipes, and interior design tips shared.

“When my husband, Marcus, and I bought our first house, I feel like I went through every interior design style possible, so I definitely have an appreciation for a lot of different home styles,” she says. “In the past, I’ve tried shabby chic, boho, minimalist, until I found what I love, which is a mix between vintage and cozy vibes, with a little bit of a modern twist.”

YouTuber Kristin Johns Speaks Kristin Made - Interior Design, Home Decor Tips
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After dating long distance for 3 1/2 years, Kristin and former Vine star, Marcus Johns, were married. Their February 2017 wedding was followed by Kristin’s college graduation and permanent move to California.

Despite her age, Johns calls herself a grandmother at heart—with a penchant for cozy decor and thrift store shopping. “I always get excited when I stop at thrift stores, because I enjoy decorating with items I find there,” she says. “Those feel like the most special to me.”

It’s clear from all the trial and error that Johns has a thing or two to share with people who are ready to decorate their homes but don’t actually know where to start. “I feel like the hardest part about having your own space is knowing where to begin with decorating,” she explains. “It can feel really overwhelming, but what I usually tell people is just to take it slow, take it piece by piece.”

"I found what I love...a mix between vintage and cozy vibes with a little bit of a modern twist."

The Kristin Made owner also suggests starting off with visuals. “Having a mood board or a Pinterest board is super helpful, because you can kind of see your whole vision and it also helps everything stay cohesive,” she says.

She also encourages people to have patience with the process. “You don‘t have to rush into anything, because it’s going to be a place that you want to stay at," Johns adds. “You’ve got to take it slow and just make sure you’re getting pieces that you love and are really special to you.”

And this last bit of advice—to take it slow—has carried Kristin through the past four years, as she's gradually uncovered what she’s passionate about and how to communicate it with the world, which she says she couldn’t have done without her husband.

YouTuber Kristin Johns Speaks Kristin Made - Marcus Johns
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“When I started my YouTube channel, it gave me a boost of confidence, knowing that my voice was being heard, and it was what I needed to help me learn who I was,” she explains. “I definitely have to credit Marcus for breaking me out of my comfort zone. He continuously does that for me, and it’s been so happy, because Kristin Made is a dream of mine, and I would not have been able to do that without breaking out of my shell.”

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